The Most Popular Websites In Nigeria, 2013 -Analyzing these websites, one would notice that the top ranking indigenous site includes nairaland.com (#1) which offers a broad discussion forum for Nigerians. The 2nd, 3rd and 5th position of the top indigenous website respectively belongs to Punch Newspaper, Vanguard Newspapers, Sun News belongs to which is largely due to their readily available contents (news). GTbank is at the 4th because of the bank’s online and offline popularity in the country. The Most Popular Websites In Nigeria One may derive the conclusion that Nigerians tend to “face their book”, tweet, and send mails via their gmail, yahoo, msn(hotmail) dot com’s addresses and also video lovers tend to visit youtube.com (The booming music industry) . Also, this list also reveals that Nigerians prefer a site that gives them the opportunity to participate and interact, which is why the top ranking sites do have those features. What are the learnings? With the increasing use of the internet by Nigerians, brands seeking to get visibility, a lot of effort is required to rank high by creation of content which is readily available online by newspapers and publishing outfits, awareness, engagement and sustenance of online users. The [...]
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